Does Your App Storefront Need Advertising?
In the quiet of August, Apple opened its three hundredth store in the retailing heart of London. At twenty five thousand square foot, the Covent Garden outlet presents a series of huge open spaces...
View ArticleWebinar: Yankee Group’s 2011 Predictions
Yankee Group’s annual predictions have a different twist this year. As the industry prepares for network upgrades, we’ve focused exclusively on the impacts from 4G. The incremental pace of deployments...
View ArticleLocal Apps and Leeks at MWC 2011
BlackBerry hosted a Developer Day at Mobile World Congress for the second consecutive year. One of the apps singled out in presentations was Love Indonesia. The location-based directory publishes and...
View ArticleTelefonica Gets with the Developers
“Grass roots” is an expression Telefonica uses a lot to describe BlueVia. That is an apt term for the operator’s developer platform, which launched at the end of last year. No more pronouncements from...
View ArticleTwo Hurdles for Video Ads
Most smartphone owners will recall the first interactive ad to hit their handset. That is a testament to the impact of video on the smallest screen. For me, it was a trailer for Toy Story 3. And there...
View ArticleThe Promise and Perils of Telefonica Digital
On September 5th, Telefonica announced the formation of a new business unit incorporating its digital media and Internet assets. The creation of Telefonica Digital is part of a wider reorganisation,...
View ArticleWebinar: 2012 Mobility Predictions
The mobile revolution is happening all around us and demand for mobile technology is increasing at a phenomenal pace. Between 2010 and 2015, the global installed base of smartphones will increase at a...
View ArticleWebinar: Mobile Apps and Cloud: The Top 10 Trends in 2012
Mobile applications and mobile cloud represent a huge opportunity that will drive revenues of U.S.$340 billion in five years. To win their share of this revenue, new and established players must stay...
View ArticleWebinar: The Top 10 Trends in Mobile Marketing
The mobile marketing space is heating up, from mobile advertising going social to loyalty-driven interactions in shopping apps to data as alternative currency. But what are the biggest trends coming...
View ArticleWebinar: Mobile Wallets for the Masses
There will be a multitude of mobile wallet launches this year, but interest in them has been confined to early adopters. Who are the new players, and how can this new generation of mobile wallet...
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